India’s world cup win has not only made the countrymen proud but is also making IPL brand much more strong. BCCI’s million dollar baby has now turned billionaire as advertising agencies are closing in the last spots with an unexceptional 20-30% rise. As per some reports, an advertisement in IPL matches is starting from 6.5 lakh per 10 seconds and is going beyond 1 crore for 1 minute.
What has changed in this IPL is that now Team India are world champions and therefore all the leading brands are willing to sign the players for the endorsement of products. Yuvraj Singh, MS Dhoni, Gautam Gambhir and Sachin Tendulkar are hot favorites this year.
The cricket frenzy nation is all set for 74 matches of high packed thrill and entertainment and this opportunity is being utilized by advertisers to reap maximum benefits.