RED FM, will be the official partner of Mumbai Indians for IPL 2011. They were associated with Mumbai Indians in all earlier seasons of DLF IPL and this year also it was on cards.
Rana Barua, Business Head RED FM said, “The partnership between Red FM Mumbai, India’s most popular and awarded radio station, and Mumbai Indians- the most popular IPL team- is a marriage made in heaven. At Red FM we look forward to associations with premium brands that echo our attitude and philosophy. Cricket forms a very integral part of our programming and we are delighted to once again partner with Mumbai Indians, a team which is close to the heart of all Mumbaikar for the fourth year running. After the recent and nail-biting World Cup win, we are looking forward to this edition of the IPL with renewed zeal and enthusiasm.”